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Blog & News

Keep up to date with the latest news in PR and Marketing, Ethnic PR / Ethnic and Multicultural Marketing, Social Media, SEO, Search Marketing, Print. Here you will find a wealth of insights, expertise and in-depth knowledge for you to share and enjoy. All we ask is that if you reproduce any information we have posted to please give us credit or link it to any of our social media profiles such as Twitter or Google+.For further information about a particular post or a blog then please get in touch. We are friendly sharing people. info@seventyninepr.co.uk

The top 5 reasons why your words/online content/blogs do really really matter today

- Blogs are now the most important component for SEO
- First UK Blogging agency called Planet Blog to open
- Original Content a must
- Businesses must think like a journalist

Blog Post by +Anas Kasak

PUBLISHED: 14:01, 4 April 2013 | UPDATED: 14:44, 4 April 2013

Follow us: @seventyninepr|Connect with us Google+ 

Fact. Blogs/Online Content is now big news.

We read with interest an article a few days in marketing industry magazine The Drum (which we love by the way) about how two well known marketers who are setting up their own blogging agency- called Planet Blog.

Namely Pete Mill, co-founder and ex-creative director of The Leith Agency, and Mark Gorman, the founding director of 1576 had a meeting of minds to what they say is the UK’s first professional blogging agency. (Full story here)

We tried to find their new website to take a peek at exactly what services they are offering and have found this site which we believe is theirs. We fully stand by their rationing that good blogging is a key indicator for Google nowadays.

We are really excited as a marketing business which is very keen on good content through blogs. In fact, as ex-journalist we see real similarities between writing for newspapers/magazines and blogging.

Everyone loves a well written story in a newspaper. Now Google’s prying eyes also love a good blog. Why? Because in the same way that a good story gets everyone talking, a good blog also gets people talking. And on the web, talking usually means social media talking which means your blog gets shared on all media channels such as Twitter, Google+ and Facebook, Linked In etc etc. To Google, this sharing on social networks is akin to spreading gold dust. The more people share, the more gold dust you are spreading and the more the Big G pushes you up the rankings.

And like journalists who (usually) get instructions from their news editor to research and add certain quotes, your blog must be well researched. The more time, you spend on gaining good information for your blog, the more compelling your copy. In turn, the more people will read and share. By good information we means stats, research, other similar stories.

Therefore, we below are the top 5 reasons why your words/online content/blogs do really really matter today in a handy summary. Enjoy people.

1. The written word is your shop window.

Communication is king. This is the words we recently used at the beginning of a new client meeting. While you may think that the above comment is not that surprising considering how 79PR is a communications agency, the written word really is becoming the biggest marketing tool.  It is an opportunity for you to showcase your products and services. Your shop window if you want. So the better your content, the more people will browse.

 2. Increased Sales

Potential customers will be attracted or put off by what they read. If your content reads beautifully,  flows like the river Nile, contains no grammatical errors and makes sense  -Boom. This will lead to increase site visits and very likely increased sales. We recently completed a site for a client who sent us copy which was “stolen” from another site. We had to break the news to them that they need to rewrite the whole copy as duplicated content on Google will finish you off.

Another client of ours who are a retailer of women’s clothing were told to increase the copy in the product description. The adage we subscribe to is: the more details you put, the greater the chance of the sale. Put yourself in your customer’s shows. What would you like to know about the product. On e-commerce websites it is a must to give further information such as how it can be worn, who had recently worn it, how to accessorise etc. The result for our client? Increased sales and a much much lower bounce rate.

3. Your website ratings. 

Last year inbound marketing gurus Hubspot created some excellent stats. One of the standout ones we picked out was that those businesses that blog:

  • increase visibility of their site
  • increase leads by up to 80%
  • increase their website visitors by up to a half

3. Authority.

Most importantly,  which many businesses are failing to realise, is social media and the behemoth that is Google. The power of social networking and the likes of Facebook, Twitter, YouTube and Google+ means that the more stronger and engaging the content,  the more likely it is to be shared. And the more people that share the more “authoritative” your site. And Google loves loves loves Authoritative Sites.

5. SEO

Last, but certainly not least is the impact on SEO. Good content will see you shoot up the rankings especially if the above number 4 happens. Try it and see for yourself.

Posted in Uncategorized

Moving to the dark side – the truth about working in PR from an ex-journalist

There are times in the career of most journalists when they hit the dreaded crossroad. Should I stay or should I go? With newsroom and stories not like they were, maybe start wondering whether the greener grass of public relations is where the future lies. wonder what it would be like to jump. This blog explains it all and gives an insight into the journalism and PR industry.

It begins with a dream to bring down corrupt governments with the mighty pen and then the harsh reality of life in journalism hits home. Most journalists end up in PR and finish their careers there.

Maybe a few of my ex-journalist colleagues may dread the above statement, but this sequence is now a fact of life.

With circulation dwindling and the ethics of journalism now under scrutiny now more than ever, the fun part of journalism or being a journalist seems to have been stripped away.

Just today, I was discussing with a news editor – a veteran of the industry – the hange in the newsroom. “You’ve never recognise the place now,” they told me. The sadness in the voice being easily detectable.

For a hack, the most obvious career after journalism is to get into PR. Fact. Everyday PR Week and Media websites are full of senior hacks making the change into PR heading up some sort of comms department.

But do ex-journalists make the best PR professionals? Yes and no but there is a learning curve. A very steep learning curve.

When I trod the path of hack to PR few years ago, after a great time in media, I must admit I entered with a little naivety and arrogance. OK, maybe a lot of arrogance. I cut my teeth at a agency in Birmingham and I expected everyone to fall over backwards for me.

The decision to enter PR came as I remember sitting in the newsroom reading woeful attempts at press release after press release, dissecting the story from within the junk, while being bombarded with irrelevant calls by PR bods and thinking “I can knock out press releases in my sleep and I can spot an angle or a story hook all day long. Journalism pays me pittance, I’m doing ridiculous hours, I wasn’t feeling the love from the editors and I’m forever slagging everyone off and being grumpy. I’m going to move into PR, show them how to write a press release, earn millions before driving into the sunset in a fancy car.” Easy.

It didn’t quite work like that. And I can guarantee the above comment is true for a large chunk of journalists right now.

Anyway, my first experience in a PR job saw me do around 25% of writing. I was surprised just exactly how difficult it was. My colleagues, to my surprise, weren’t treating me as a royalty, but simply as another extension to the team. In fact, many were asking me for writing tips and ideas and how to make sure you pitch to a journalist in the right manner. I also started mini writing sessions for my colleagues to help them on story and feature writing.

Sure, many PR’s have never stepped inside a newsroom or even know what “nib” means, but to dismiss them on that basis or to demean what they do is disrespectful. PR people and Journalists are a symbiotic relationship. One cannot operate without the other.

Funnily enough, I had my fair share of encounters with journalists myself – but this time as a PR person. But as someone who has been on the “light” and “dark” side you totally understand the different pressures of both. And believe you me, there are unbelievable pressures in PR as well.

PR isn’t just about good writing, lovely press releases and getting as much exposure for your client as possible. It helps, but there is so much more involved.

Having spent few years working for one of the biggest PR agencies in the UK for a variety of big and small clients, I now know different. PR is all about managing the reputation of your client 24/7, brand recognition and ultimately creating demand. Punchy news headlines and well-written releases are just a start. Being an ex-journalist I instantly gained respect for my writing skills, I knew what made a story, I had the contacts, I knew how a newspaper works, how a journalist thinks and how to write press releases etc but there was so much more I needed to learn. My arrogance quickly disappeared when I realised that to be a good PR person you need to embrace the profession and learn new skills.

One of the biggest role of a PR professional is understanding the client’s needs, making them understand how the media works and how journalists think, what angles and stories will work and why what you are doing is for the good of their business. The advent of social media has taken this to a whole new level but that is a story for another day.

One of the biggest tasks in PR is keeping the client happy, as they are the ones who pay the bills. Journalists are naturally autonomous and independent. They have their own contacts and dig their own stories. If there is a story to be had, no matter how controversial, no doubt they will chase it and it will make print. So, to go from this independence, to bowing to the every whim of your client is no easy task. It requires skill, diplomacy, tact, maturity and art. In fact, you could say that it is similar to how journalists handle good contacts.

I now have my own business, Seventy Nine PR and Marketing, fusing everything I’ve learnt as a journalist and in PR to help my clients. What I’ve learnt is that journalists can become the best PR people in the world. That is of no doubt. But that can only happen when they learn the skills needed in PR and embrace the industry. Journalism skills combined with PR skills makes a very powerful combination.

There are other careers outside of PR for the hack looking to lock away his shorthand notepad for good. But PR is the closest thing you will ever get to being a hack. In fact, we have also tried to inspire other wannabe journalists to pass our expertise to them.

In addition, Seventy Nine PR, has been leading the way in ethnic PR and marketing - trying to understand the growing UK’s ethnic population. So our experience of national and regional newspapers has been insightful in trying to understand the ethnic media who operate in a different way to mainstream media. It has put us in a good position to become involved in shaping communication to the UK’s ethnic population.

Sure, it will never beat the buzz of a newsroom on a good day, or unearthing a gem of a story or getting a front page lead. But, the reality is that nothing ever will. But, creating a good campaign or securing column inches for your client on a national or a regional publication comes close.

So, a hack and a PR person. Much closer than you think.

Blog by +Emma Lunn

About 79PR

We are a PR and marketing agency based in Leicester, Midlands, dedicated to creating demand and managing reputation through a range of communication platforms. We work with household names, SMEs in the UK and across the world. We are specialists in ethnic marketing and help businesses reach a new audience.

PR|Ethnic and Multicultural Marketing|Social Media|SEO|Search Marketing|Print

http://www.seventyninepr.co.uk/
@seventyninepr
info@seventyninepr.co.uk

0116 212 6809

Posted in Uncategorized

Important tips on how to maximise your press releases for SEO and best rankings

Google Panda – You got to love it.

Just in case you were not aware, Google Panda is the two words SEO specialists absolutely hate. It drives them potty and leaves them running for cover. Google Panda was a game changer. It flipped SEO on its head and showed the industry that Google actually does rule everything. When you add Google Penguin to the mix – these two updates from Google have changed the way SEO works.

No longer can SEO specialists simply go out and buy loads of backlinks and stuff their pages with relevant keywords. Google is now placing emphasis on good content and social media tp give your site authority.

Good informative content should be the backbone of every marketing plan and communication strategy. That is why we love Google Panda and Penguin. There you are, we’ve said it.

As a PR and marketing agency we have always extolled the virtues of having good content to our clients – whether press releases or features or opinions. Good content means you inform you clients and customers about the industry, your company, products and services.

Google Penguin and Panda now changes how to distribute and send our press releases. Previously, Seventy Nine PR included, we would send out press releases to the media first and then put it on the website. There was nothing worse than giving journalists an exclusive, only for them to see it on your website. It was the rule – media first and website second.

Not any more! What did we say about Google Penguin and Panda being a game changer, flipping everything on the head.

Now, for your client’s website to benefit from a press release it HAS to published on their website first and indexed, prior to general release.

You with us? Here is a simple guide

1 – Create press release
2 – Publish on website
3 – Wait for Google to index
4 – Then, and only then, submit to all media.

Under Google Panda, which loathes duplicate content, the website that publishes a press release or feature and gets indexed first will be seen as being the originator, original author or the source of the information. Every website who then publishes this content will be attributed as scraping or duplicating. Or in other words – YOUR DEATH!

In addition, following Google Panda, any PR or marketing company that just submits one press release to multiple outlets is not actually doing any good. One for all is no longer valid. Each media outlet should receive a completely unique release to publish.

So there you have it folks. Content is now king, but make sure you create the content yourself. Or else the content will be the death of you.

For any other information on this or advice, please contact us

info@seventyninepr.co.uk, 0116 212 6809 or @seventyninepr.

Thanks

Blog by +Emma Lunn

About 79PR

We are a PR and marketing agency based in Leicester, Midlands, dedicated to creating demand and managing reputation through a range of communication platforms. We work with household names, SMEs in the UK and across the world. We are specialists in ethnic marketing and help businesses reach a new audience.

PR|Ethnic and Multicultural Marketing|Social Media|SEO|Search Marketing|Print

http://www.seventyninepr.co.uk/
@seventyninepr
info@seventyninepr.co.uk

0116 212 6809

Posted in Uncategorized