To increase awareness of the MGB Plastics across all media including trade, local authority, online, regional and local.
A mixture of public and media relations activity aimed at elevating the status of MGB Plastics including its offe`ring and services. Make the name MGB Plastics synonymous with wheelie bins, waste management, recycling and the environment via a mixture of public and media relations with press released, features, tactical campaigns and online/digital media.
Results so far…
- Over 100 pieces of press coverage in all media
including trade, vertical, online and regional
- Regular opinion and features in key trade media
- Established strong relationships with key journalists
- Dominating Google search with news